marketing_1 articles
3 Steps to Integrate Email Marketing Into the Customer Journey
Your email marketing strategy isn't converting your prospects? Maybe you aren't following these 3 essential steps to optimize your customer journey through email!
10 Marketing KPIs You Need to be Tracking in 2025
Learn the 10 marketing KPIs you should be tracking to understand how your marketing efforts are performing – and identify where they could be more effective.
What is Gamification in Marketing? + 3 Examples to Get Inspired
Looking for more ways to engage with customers? Gamification might just be your answer. Learn the different ways gamification can incorporated into your marketing strategy.
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How to Avoid the Vanity KPI Metrics Trap
Worried about falling into the vanity metrics trap? Don't panic! We've got you covered with a guide that helps you identify vanity metrics and provide you with actionable metrics to measure instead.
5 Very Useful Tools For Inbound Marketing
We have gathered together 5 very useful tools that will help you save time and boost your Inbound Marketing strategy. Want to know more?
A Crash Course in Social Media Metrics
Stop tracking vanity metrics! Learn the four categories of social media metrics that matter – and start generating more revenue through social media.
The 3 Steps to Bring Your Marketing and Sales Teams Together
Marketing and Sales departments have more in common than you might think, and promoting collaboration across these teams can boost your business performance.
6 Great Ways to Bring Marketing and Sales Together
In this blog, we are talking all things integrated selling. Find out what integrated sales is and how to successfully integrate your marketing and sales departments for better results.